As I prepare for our next Life Design Catalyst Training in December (https://thedreamdean.com/ldctraining/), I’ve been interested in finding way to help people figure out their brand story, as I define continue to define my brand story. In my exploration, I came across the following video:
What’s your brand story? Jeff Freedman (11:43) – https://www.youtube.com/watch?v=ad2i8ZgS2aE
After watching the video, this is what I came up with for Life Design Catalyst work:
- Moral of the Story (Core Beliefs): “Helping helpers find their why to help everyone else find theirs.”
- Happily Ever After: “Every person knows who they are and why they matter.”
Now it’s time to sit with these two statements for a while…
If you have any thoughts, please share!