Activity Set: Serving Statements

Activity Set: Serving Statements

How Will You Serve Activities: Quick Overview

Part 1: Mission Statement

  • Description: Describe how you want to serve the world.
  • Lifework Activity: Write a sentence that describes your mission – how you want to serve the world.

Part 2: Problem to Solve One-Liner

  • Description: Describe the specific problem you want help people solve.
  • Lifework Activity: Construct a statement (using a sentence template) that describes the problem you will solve for others.

Part 3: Vision for Service Statement

  • Description: Describe how you want to serve the world, 5 years from now.
  • Lifework Activity: Construct a statement (using a sentence template) that describes how you will serve others 5 years down the road.

Use the “Serve Profoundly in Your Right Pond” Worksheet to document your answers for each Activity in this section. Click on this link – serve profoundly in your right pond worksheet, 9-25-22 – to download a copy of the worksheet (Microsoft Word file). You’ll be able to fill in your three statements in that document.



Part 1: Mission Statement

Inspirational Video: Make An Impact (2:34) –

What if you could be clear about the work you’re here to do?  What if that work was connected to your challenges, talents, skills, gifts, activities, and interests?  The Mission Statement activity  is an opportunity to define the work you are here to do, at least at this point in your life.  You will use the lists on the next few pages to help you develop a statement that identifies how you want to serve the world in a meaningful way.  Use this activity any time you are at a crossroads in your life and want to explore the “work” you are here to do. Even if you know your mission, it’s still a good idea to go through the activity, just for clarity and/or confirmation. Writing a mission statements has helped students change their major and adults find relevant jobs/careers. It could be that profound for you as well!

For this activity, you will choose words from five different categories to construct your Mission Statement, which are: (1) Interests, (2) Action Verb, (3) Audience, (4) Problem, and (5) End Result. For each list of words, choose no less than ONE option and no more than THREE options for each category. Once you have chosen your words for each of the five options, you’ll then be ready to write your Mission Statement. When you write your Statement, make sure to limit your word choices to one or two words from each category – more than that and your Statement becomes long and unwieldy. Instead of writing one Statement that encompasses everyone and all things, write multiple statements that might address different interests, different audiences, and/or different problems. Here’s your chance to share how you will serve and make a difference in the world! Note: If something is not listed in any of the lists below, feel free to add your word to your list! 

Mission Statement Template

Use this Mission Statement Template to quickly define how you will serve others, which can be helpful how you can make the most of your school/work experience:

  • Because of my interests in _______ (Interests), I am here to _______ (Action Verb) _______ (Audience) deal with _______ (Problem/Issue) so that __________ (End Result).

Template Breakdown

  • “Because of my interests in ______________________________, – Interests: describing what you like to do, what you’re curious about, and/or what you’re passionate about – what you study.
  • “I am here to _______________________________  – Action Verb: a verb describing how you help, i.e., empower, motivate, encourage, save, support – what you do.
  • (second blank) ______________________________ – Audience: groups you serve – people, children, students, animals, nature, etc. – who you help.
  • deal with ______________________________ – Problem/Issue: the problem/issue they have or something they have to deal with right now – what’s their challenge.
  • so that ______________________________.” – End Result: this happens, changes, improves; how it impacts the way they think, feel, or act – what’s their benefit.




  • Politics/Government
  • Travel/Tourism
  • Recreation/Outdoors
  • Social Media
  • Farming/Agriculture
  • Arts and Crafts
  • Health/Wellness
  • Cooking
  • Playing Games
  • Business/Entrepreneurship
  • Television/Movies/Film
  • Cleaning
  • Beauty
  • History
  • Weather
  • Forensics/Death
  • Cars/Driving
  • Clothing/Fashion
  • Religion/Spiritual
  • Organizing/Productivity
  • Electronics
  • Languages
  • Medicine/Medical Care
  • Sexuality
  • Diversity
  • Safety/Security
  • Writing/Publishing
  • Photography
  • Sports/Athletics
  • Education
  • Hotels/Hospitality
  • Acquiring Knowledge
  • Dance
  • Transportation
  • Entertainment
  • Natural Sciences
  • Natural Energy
  • Children Issues
  • Computers/Technology
  • Psychology/the Mind
  • Law/Justice
  • Nutrition/Food
  • Mental/Emotional Health
  • Social Functioning
  • Animals/Pets
  • Music/Singing
  • Home Improvement
  • Communications/Speaking
  • Design
  • Military
  • Parenting
  • Self-Help/Personal Growth
  • Disabilities
  • Families/Relationships
  • Housing/Real Estate
  • Books/Libraries
  • Environment/Nature
  • Exercise/Fitness
  • Math/Statistics
  • Boating/Water
  • Humor
  • Aviation/Flying
  • Landscaping/Gardening
  • Plants/Flowers
  • Money/Finance
  • Marketing/Sales
  • Theater/Acting/Drama
  • Furniture/Antiques
  • Philanthropy
  • Reading
  • Event Planning
  • Writing
  • Speaking in Public
  • Learning


Action Verbs

  • Advise
  • Advocate
  • Assist
  • Build
  • Change
  • Coach
  • Collaborate
  • Connect
  • Construct
  • Contribute
  • Coordinate
  • Counsel
  • Create
  • Cultivate
  • Deliver
  • Demonstrate
  • Design
  • Develop
  • Direct
  • Discover
  • Dream
  • Educate
  • Elevate
  • Eliminate
  • Employ
  • Empower
  • Enable
  • Encourage
  • Engage
  • Enlist
  • Entertain
  • Evaluate
  • Examine
  • Explain
  • Explore
  • Express
  • Facilitate
  • Feed
  • Foster
  • Free
  • Gather
  • Guide
  • Heal
  • Help
  • Imagine
  • Improve
  • Influence
  • Inform
  • Inspire
  • Instruct
  • Invite
  • Lead
  • Lift
  • Listen
  • Live
  • Love
  • Make
  • Mentor
  • Motivate
  • Nurture
  • Optimize
  • Prepare
  • Promise
  • Promote
  • Provide
  • Pursue
  • Reclaim
  • Rejuvenate
  • Rescue
  • Restore
  • Save
  • Serve
  • Share
  • Show
  • Study
  • Support
  • Surrender
  • Teach
  • Train
  • Transform
  • Unlock
  • Uplift
  • Worship



  • Abused People (Physically, Mentally, Sexually)
  • Animals/Pets
  • Artists
  • At-Risk Groups
  • Athletes
  • Blind/Visually Impaired
  • Business Owners
  • Children in Foster Care
  • College Students
  • Communities/Neighborhoods
  • Creative People
  • Deaf/Hearing Impaired
  • Delinquents
  • Disaster Victims
  • “Do-It-Yourself” (DIY) People
  • Elderly/Seniors
  • Entertainers/Celebrities
  • Entrepreneurs
  • Families (includes your own)
  • Farmers
  • Fathers
  • Females
  • Gangs/Gang Members
  • High Level Business Executives
  • High School Students
  • Higher Education (Faculty, Staff)
  • Homeless People
  • Immigrants
  • Infants/Babies
  • K-12 Educators (Teachers, Staff)
  • K-12 Students
  • Males
  • Marriages/Married People
  • Middle-Aged Adults
  • Mothers
  • Older Adults
  • Orphans/Runaways
  • People from Other Countries
  • People in Emotional Crisis
  • People Living in Urban Areas
  • People Living in Rural Areas
  • People Living in Shelters
  • People with Specific Medical Issues (Cancer, Heart-Problems, etc.)
  • Performers
  • People in Poverty/Low Income
  • Pregnant Teens/Adults
  • Prisoners/Inmates/Ex-Offenders
  • Religious Organizations
  • Retirees
  • Single Parents
  • Single People
  • Special Needs – Mentally
  • Special Needs – Physically
  • Specific Ethnic/Racial Groups
  • Substance Abusers
  • Veterans/Military
  • Unhealthy People
  • Young Adults
  • Young Children



  • Addiction
  • Adequate Healthcare Issues
  • Animals/Pets Issues
  • Agriculture/Farming
  • Children Issues
  • Climate Change
  • Crime/Violence
  • Disease/Illness
  • Diversity/Inequality
  • Drug Use/Abuse
  • Economy/Money/Business
  • Education Issues
  • Family/Marriage Issues
  • Foreign Relations/World Peace
  • Equity/Justice/Civil Rights
  • Lack of Purpose/Clarity/ Direction in Life
  • Government/Politics/Voting
  • Guns/Gun Control
  • Hopelessness/Despair
  • Housing/Real Estate Issues
  • Hunger/Nutrition Issues
  • Immigration/National Security
  • Income/Wealth Distribution
  • Marriage/Relationship Issues
  • Mental/Emotional Health
  • Natural/Man-Made Disasters
  • Nature/Ecosystems
  • Physical Health/Well-Being
  • Population Growth/Control
  • Poverty/Homelessness
  • Racism/Race Relations
  • Religion/Religious Beliefs
  • Renewable Energy
  • Security/Safety/Privacy
  • Sexism/Gender Issues
  • Special Needs/Disabilities
  • Technology Challenges
  • Transportation Issues
  • Unemployment/Job Issues
  • Environmental Issues (Pollution, Water, Sanitation, Sustainability)

Note: As you review and choose from this list of general problems/issues, you may want to narrow down the problem and/or issue your Audience may be experiencing at the moment. Use this as an opportunity create a statement that is more targeted to a specific problem and/or a specific need for your group.


End Result

  • Overcome adversity
  • Lose weight/look better
  • Improve their lives
  • Feel proud of themselves
  • Manage their money better
  • Get out of debt
  • Optimize their lives
  • See themselves as beautiful
  • Get an education/degree
  • Have a more secure future
  • Feel better about themselves
  • Give more of themselves to others
  • Have a voice/equal rights
  • Create a better life/future
  • Stay out of jail/prison
  • Create their own businesses
  • Get better grades
  • Graduate from school
  • Understand technology
  • Navigate social media
  • Become savvy shoppers
  • Play/understand/enjoy music
  • Be able to move/function better
  • Increase knowledge
  • Be in control of their lives
  • Bring more happiness into world
  • Have more energy
  • Do things on their own
  • Handle/deal with adversity
  • Make more money
  • Overcome mental illness
  • Develop better relationships
  • Become fit/healthier
  • See life in new/different way
  • Achieve/fulfill their dreams
  • Actualize their potential
  • Recover from injuries
  • Save time, energy, and/or money
  • Become a better person
  • Make positive contribution to society
  • Profoundly serve others
  • Identify their major/career options
  • Learn more about themselves
  • Define their passion/purpose
  • Be accountable for actions
  • Plan for life after college
  • Get into/stay in college
  • Increase confidence in themselves
  • Ease their pain
  • End physical/emotional suffering
  • Become more flexible and adaptable
  • Gain clarity and direction in life
  • Feel accepted/valued by others
  • Believe in themselves
  • Be accountable for their actions
  • Be successful and thrive
  • Gain freedom/feel liberated


Mission Statement Template

  • “Because of my interests in _______ (Interests), I am here to _______ (Action Verb) _______ (Audience) deal with _______ (Problem/Issue) so that __________ (End Result).”

Mission Statement Example – Bill’s Example

  • Because of my interests in self-help/personal growth and development (Interests) I am here to challenge (Action Verb) students, faculty, and staff in higher education and people at a crossroads in life (Audience) to answer the questions “What should I do with my life?” or “What am I going to do with my life?” (Problem/Issue), by empowering them use Life Design Catalyst tools and resources to optimize their lives to develop educational, career, and life plans that make them better people and create better lives (End Result) that make a difference in the world and create hope for a better future.

Mission Statement Quiz

As you review your Mission Statement (or multiple Statements), the Mission Statement Quiz is a series of questions to challenge you to confirm whether your Mission Statement is your mission – at least right now. Does your Statement truly define how you want to serve others and make a difference in the world? The questions will provide you confirmation that you’re moving in the right direction.

It’s a really easy quiz – you’ll just need to answer “Yes” or “No” to each of the question. The more “Yes” answers to these questions, the more likely this is truly aligned with the work you’re here to do. If you have any “No” answers, it’s a great way to reflect why you answered “No” to that particular question. Here are the questions:

  1. Would you do this mission-driven work if you had to START OUT making little money, like minimum wage ($15/hour)?
  2. Would you love engaging in this mission-driven work on a daily basis?
  3. Would this mission-driven work inspire/motivate you to get out of bed MOST mornings?
  4. Would this mission-driven work allow you to use your gifts, talents, skills, and/or strengths on a regular basis?
  5. Would you be in the flow and/or see time flying by when engaged in this mission-driven work?
  6. Is this mission-driven work aligned with your values?
  7. Is this mission-driven work a form of self-expression and/or a move towards personal fulfillment?
  8. Is this mission-driven work providing you an opportunity to profoundly serve others?
  9. Could you see a possibility of making additional money doing this mission-driven work?

Part 2: Problem to Solve One-Liner

Inspirational Video: Solve Problems Through Service by Simon Sinek (3:08) –

The Problem to Solve One-Liner Activity will have you identify a specific problem that you will solve for a specific population. Instead of thinking about this in terms of a specific “major” or “job,” this activity will have you create a statement that can be used for pursuing job opportunities and/or creating something like a business or side hustle yourself. I have seen some economic forecasts that predict that between 50-80% of the workforce will be independent workers by 2030; if that’s the case, now is the time to start thinking about a market where you might have to create your own job or work. We will take the information from the “Capabilities” Activity and your Character Resume to identify how you can solve a particular problem for other people.

How can you make the most of your strengths, your superpowers, and your gifts to solve problems for other people? Right now, don’t think about how you will make money solving this problem; we’ll tackle that issue at a later date. The goal here is to construct your Problem to Solve One-Liner based on four categories: (1) Audience, (2) Problem/Issue, (3) Plan, and (4) End Result. Some of the categories you’ve completed from previous activities (Audience and End Result); some, you’ll identify through this activity (Problem/Issue and Plan). Use the template below to define your “Problem to Solve One-Liner.”

Problem to Solve One-Liner Template

  • “Most _______________ (Audience) need help with _____________ (Problem/Issue). I provide or offer _______________ (Plan) so that _______________ (End Result).”

– – – – –


Audience: Who do you want to help?

Use your results from the Mission Statement Activity to define the audience you want to serve. If you’d rather serve a different group, feel free to change your group for this particular activity. For this activity, choose ONE specific group that you will serve.

Audience: ________________________________________________________________________________

– – – – –

Problem: What’s the specific problem you’re helping your Audience resolve?

The Problem will encompass two parts: (1) the Big Problem/Issue that you’d like to address, and (2) the specific problem that your audience is dealing with. As you complete this section, ask yourself these questions: What is your character’s greatest challenge? What do they struggle with? What is their problem? What’s their pain?  What’s keeping them awake at night? How is this problem, challenge, and/or struggle impacting their education, their work, their business, and/or their life?

In the “Capabilities” Activity Set, you were asked to identify ONE to THREE Core Emotional Challenges that you feel you could help others overcome. If there’s a core emotional challenge that resonates with your soul and believe that you could help people overcome, write it down in the space below:

  • Core Emotional Challenge: __________________________________________________________

Now, take a look at your Mission Statement; what did you choose as the Problem/Issue that you wanted to address as part of your mission? Write down ONE Problem/Issue that you would like to address; feel free to change it for this particular activity.

  • Mission Statement Problem/Issue: __________________________________________________

After you’ve chosen one Core Emotional Challenge and one Problem/Issue that your Audience may be dealing with, you will then be tasked to identify a more specific problem/issue that needs to be resolved. This handy activity might be helpful in identifying the specific problem or issue. The acronym “FUDWACA – Frustrated, Upset, Disappointed, Worried, Angry, Concerned, and Anxious” is one way to help you identify their challenge, their “pain points.” As you read the sentence completion statements, choose one or two sentence completions that seems to resonate most with your Audience. Put yourself in their shoes and answer:

  • My Audience is:
    • Frustrated (with)…
    • Upset (by)…
    • Disappointed (with)…
    • Worried (about)…
    • Angry (about)…
    • Concerned (about)…
    • Anxious (about)…

Once you’ve completed your sentences identifying the problem/pain that your Audience is experiencing, you’ll now have to write the specific problem, challenge, and/or pain that needs to be solved – BY YOU. For example, for the audience that I work with – college students and people at a crossroads in life – are frustrated that they don’t know what they want to do in life and are worried about spending money on college (or other things) to try and figure it out. My Problem Statement would be, “College students and people at a crossroads in life (audience) are worried about what they want to do with their lives.” It’s your turn; use the space below to write out the Problem you will address with your Audience:

Problem: __________________________________________________________________________________

– – – – –

Plan – What will you do to help them solve their Problem?

Now it’s time to come up with your Plan, defining how you will help them solve their problem. To start, review your Superpowers, your Gifts, and your Activities to identify what you might be able to do.

  • Superpowers: ______________________________________________________________________
  • Gifts: _______________________________________________________________________________
  • Activities: ___________________________________________________________________________

Once you narrow down your options on what you can do, you’ll then define how you will do it. Use this list of “Deliverables” to identify the specific strategy (or strategies) you can use to deliver your solution:

  • Host in-person event
  • Host online event
  • Facilitate online course (for-profit company)
  • Facilitate online course (for non-profit company)
  • Facilitate online course (education)
  • Create e-commerce website
  • Create retail store
  • Write a book or e-book
  • Create a video
  • Create a movie/documentary
  • Create a video game
  • Write a song/jingle
  • Teach a class (in-person)
  • Teach a class (online)
  • Host a training/workshop (in-person)
  • Host a training/workshop (online)
  • Create on-line community
  • Create in-person community
  • Share on social media (Instagram, Facebook, Twitter, LinkedIn, etc.)
  • Apply for an award
  • Do a TED Talk
  • Send out an e-mail
  • Create a blog/vlog
  • Serve as a guest blogger
  • Present session at a conference
  • Present at an organization and/or association event in your area of interest
  • Conduct TV/radio interview
  • Write an article for newspaper/magazine
  • Write an online article
  • Send out texts
  • Communicate through family and friends
  • Share message via word-of-mouth
  • Create a commercial
  • Give a speech
  • Host a webinar
  • Create an online forum
  • Create a listserv/email list
  • Show/display in public place
  • Work 1-on-1
  • Work with small groups
  • Work with large groups
  • Work/collaborate with local organization
  • Create an app
  • Create a billboard
  • Create a web site
  • Create a poster/banner
  • Create a mastermind group
  • Host a dinner/party/event
  • Host a virtual summit
  • Host a conference/festival
  • Have one-on-one meetings
  • Present to small groups
  • Present to large groups
  • Create/attend networking group/event
  • Call people on telephone
  • Send out snail/regular mail
  • Create newsletter/bulletin
  • Create radio/TV ad
  • Attend trade show
  • Create/Hand out flyers
  • Conduct in-person interviews
  • Stream videos
  • Cook something for someone
  • Create a podcast
  • Conduct podcast/video interview
  • Start a YouTube channel

Write down one or two deliverables that resonate with how you want to deliver your solution to solve problems here:

  • Deliverables: _______________________________________________________________________

What is it that you do really well that could be a benefit to others? What is the thing you will do that gives you strength and provides excitement, especially when you see positive results? What product will you create and/or what service will you provide (or want to/plan to provide) to address and/or solve their problem? What is it that you can do and/or have to offer that eases your character’s pain? Your Plan will most likely be a product you create or a service you offer, delivered in a way that works best for you.

Plan: _______________________________________________________________________________________

– – – – –

End Result – How will their life be different?

You have decided on the Audience you’d like to serve, the Problem that they are dealing with, and your Plan to help them solve their Problem. Now, after working with you, what’s their End Result? How will their lives be different? How will they change? How will you make their lives easier? What will they be able to do once they finish working with you? Use your results from the Mission Statement Activity to define the End Result of your work. If you’d rather identify a different End Result, feel free to change your group for this particular activity. For this activity, choose ONE specific End Result that will make a difference in their lives.

End Result: ________________________________________________________________________________

You’ll now be able to create a Problem to Solve One-Liner that allows people to be motivated to action by moving towards what they do want or away from what they don’t want (or what they perceive as pain, something that hurts).  One of the most effective ways to ensure you are delivering exactly what people need is to first find out what their biggest challenges are.  People don’t care about you, your product, or service – they only care about themselves.  If you can trigger their compelling personal emotional challenges (pain), you will more likely help them with something YOU have to offer.

– – – – –

Problem to Solve One-Liner Statement Template

Now, it’s your time to construct your statement.  Use your answers from the steps above to write your Problem to Solve One-Liner, which will include these four components – Audience, Problem, Plan, End Result.  If you don’t know where to begin, use this template as a starting point:

  • “Most _______________ (Audience) need help with _____________ (Problem). I provide/offer _______________ (Plan) so that _______________ (End Result).”

Bill’s Example

  • Most college students (Audience) need help figuring out what they should do in life (Problem). I provide our Life Design Catalyst curriculum through on-line and in-person courses and workshops (Plan), so that they learn strategies to create educational, career, and life plans that help them become better people and create better lives (End Result).

Write a statement that truly defines the problem you are here to solve and how you want to help people live better.  It has got to be a statement that really resonates with you and how you can profoundly serve others. If you can understand and articulate the problem you solve for other people, you’ll be able to clearly identify a potential side business/side hustle/side gig and/or business to create.

Part 3: Vision for Service Statement

Inspirational Video: The Vision (3:14) –

The Vision for Service Statement is a statement that describe how you want to serve others FIVE (5) years down the road. In a perfect world, what would you like to do – as your job/work – five year down the road? Do you want to work for a large organization, a small business, or do you want to start your own business?

Write your Vision for Service Statement in the present tense, as if you’ve completed all of the required degrees and certifications to do this work. Dream Big – create a vision that inspires you to jump out of bed in the morning and look forward to doing the work you love! Your visionary service doesn’t need to be a job; your Vision for Service can be as a volunteer, as a parent/guardian, or any other means you want to serve others and make a difference.

As you write this sentence, what would you be doing? What would be your role? What title would you have? Where would you like to perform this work? Is there a specific place that would allow you to thrive? How would you serve others? And what would you help them do? How would they change, what would they achieve, and/or how would their lives be different? Write a statement that gives you hope for a better future!

A few things to keep in mind as you create your Vision for Service Statement:

  • Your statement needs to inspire you (and potentially others).
  • Your statement needs to challenge you to do better and become better.
  • Your statement needs to be SPECIFIC, CONCISE, and CLEAR.
  • Your statement needs to be relevant to how you want to live your life.

If your Vision for Service Statement doesn’t inspire you, why would it inspire anyone else – especially the people that want to help you? Write a statement that excites you, so much so that you’ll be motivated to get there and others will be motivated to help you get there.

Vision for Service Statement Template

  • In five years, I will be a _________ (specific title/role) in/at/through/for __________ (specific organization, company, or place), helping __________ (this specific group) by providing __________ (what you’ll share) so that __________ (what they’ll be able to do or the change they make with your help).

Bill’s example

  • In five years, I will be a Life Design Catalyst Facilitator at the Life Design Catalyst Studio, helping people at a crossroads in life by providing Life Design Catalyst courses, workshops, and trainings so that they can create educational, career, and life plans that makes them better people and lead to better lives.

Student examples

  • In five years, I will be a labor and delivery nurse in the maternity ward at a hospital, helping expecting mothers feel comfortable so that they can safely deliver babies.
  • In five years, I will be a funeral director/mortician at Smith Funeral Home, helping families coordinate funeral services for their family members so that they feel more at peace during a grieving time in their lives.
  • In five years, I will be a physical therapist at Grayson’s Therapy Clinic, helping musical artist rehabilitate injuries quickly so that they can perform at the optimal best again.
  • In five years, I will be a recreation director with the youth in my local community, providing recreational activities so they can have equal opportunities to play and have fun.
  • In five years, I will be a stay-at-home mom with my children, providing support and encouragement so they can become happy, healthy, and well-adjusted adults.
  • In five years, I will be working as a disability therapist through a clinic, serving children with developmental disabilities with therapy and emotional support so they can feel comfortable in their potential to have a happy life.

Now, it’s your turn.  Use the Inspirational Video to inspire you to write out your Vision for Service Statement.

Once you complete your Vision for Service Statement, review it every day. Write your statement on an index card and keep it in a prominent place you can see it often. If you work in an office, it could be on your desk. Alternatively, you may choose to display the card somewhere at home, so you see it when you get up in the morning or do work tasks from home. Better yet, create a wallpaper background on your phone with your vision statement, so you see it every time you look at your phone.